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MALE POWER was established in 1974 and is one of the leading brands of men’s exotic underwear. The company’s philosophy has never changed: today’s man wants fashionable, sexy, comfortable underwear for his everyday life. MALE POWER offers a wide range of sexy men’s underwear styles, from casual cotton briefs, sexy men’s thongs, and novelty underwear to our newest line, MALE POWER EXTREME. Because they use stretchy, soft fabrics, all of our underwear styles provide unparalleled comfort and a great fit. MALE POWER is sold worldwide. MALE POWER styles have been featured in many underwear industry publications.